[Back] 7 February 2012

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Old Room Distribution Systems to Make Way for Online Automation and Integration for Hotels in 2012
SiteMinder Predicts Trends for Online Hotel Distribution for 2012


A key focus for hoteliers around the world in 2012 will be the integration of their online distributions with their Property Management Systems (PMS) and Revenue Management Systems (RMS) to make their online reach faster, simpler and more powerful, according to online distributor, SiteMinder.

Forecasting trends for the online distribution of hotel rooms in 2012, SiteMinder says many accommodation providers will switch their channel management strategy from 'legacy' manual channel management products of yesterday to technologies capable of providing fully automated, two- way, seamless integration between online booking channels and their PMS, CRS or RMS systems. This would help hotels gain an upper hand in what has become a complex and "cut throat" marketplace on the net, according to SiteMinder's General Manager for Sales and Marketing, David Williams.

"As integrated channel management solutions become mainstream this year, hotels will benefit from broader distribution reach and streamlined automated business processes that, together, result in higher revenues, lower costs of acquisition and a healthier bottom line," Mr Williams said. "2012 will also see an emergence and recognition of new, exciting and easily accessible distribution options such as social media sites, mobile and group buying consumer sites like Groupon to keep them ahead of their competitors," he said. "2012 is all about accessing new selling opportunities, focussing on effective revenue management strategy and maximising business efficiency through the full automation of the distribution process so staff can focus on adding value to the business rather than on the manual processing of data."

Mr Williams said the online landscape for hoteliers was a "complex" arena where increased competition would this year prompt a record number of properties to fully automate their distribution. "A year ago, just 15 per cent of SiteMinder's hotel clients had their channel management systems with us fully integrated and automated, with the remaining still manually re-keying online booking reservation emails. Today, 35 per cent of our hotels are fully automated with us and by the end of 2012, that rate will jump to 45 per cent as hotels strive to cut costs and streamline their business processes.

"For technology vendors in the online travel segment, 2012 will be a year of rapid adaptation in this dynamic, ever-changing market. Online travel is arguably the fastest moving and most dynamic area of the travel space. Constant innovation and adaptation in distribution are critical for accommodation providers and SiteMinder, which has been leading the way in two-way integrated channel management since 2007, will work alongside hoteliers around the world to achieve this throughout 2012 and beyond."

About SiteMinder

As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.

SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 26,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.

For more information, visit

Maria Franco
Communications Manager
Phone: +61 410 233 735

Hospitality NetSiteMinder
Waterfront, Hammersmith Embankment, Manbre Road
London, W6 9RU
United Kingdom
Phone: +44 (0)20 3151 0730

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