IH&RA Annual Congress 2005 | Five Forces Shaping The Lodging Industry | Presentation by Peter Yesawich
Presentation made at IH&RA 42nd Annual Congress | Beijing October 2005. Peter Yesawich is Chairman and CEO of Yesawich, Pepperdine, Brown & Russell (YPB&R), is recognized as one of America's foremost travel, tourism, and leisure industry marketers. He oversees America's most prominent marketing, advertising, and public relations agency in the travel and hospitality marketing industry. He is a frequent commentator on travel trends in national news outlets, including The New York Times, The Wall Street Journal, USA Today, The International Herald Tribune as well as national cable television and radio networks.
PETER C. YESAWICH is Chairman and Chief Executive Officer of Yesawich, Pepperdine, Brown & Russell, America's leading marketing, advertising and public relations agency serving travel, leisure and lifestyle clients. The agency represents clients in every category of the travel industry through seven offices across the United States and Europe. Yesawich is a frequent commentator on travel trends in such publications as The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, Time, Newsweek and Business Week, on the CNN, CNBC and MSNBC cable television networks, and on National Public Radio. He serves as a featured columnist in several industry trade publications and has authored numerous articles on marketing and advertising strategy in professional journals. Listed in Who's Who in America, Yesawich is the recipient of the World Travel Award from the American Association of Travel Editors, The Albert E. Koehl Award from the Hospitality Sales and Marketing Association International, and the Silver Medal from the American Advertising Federation. He is also a member of the HSMAI Hall of Fame, and former member of the board of directors of the Travel Industry Association of America. Yesawich attended both Cornell and Yale universities, and holds a doctorate in marketing and applied psychology.
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IH&RA – the International Hotel & Restaurant Association – is the only global business organization representing the hospitality industry worldwide. Officially recognized by the United Nations, IH&RA monitors and lobbies all international agencies on behalf of this industry, estimated to comprise 300,000 hotels and 8 million restaurants, employ 60 million people and contribute 950 billion USD annually to the global economy. The IH&RA is run on a not-for-profit basis with a team led by a Chief Executive. It is governed by a General Assembly and a Board of Directors.
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