News of the partnership comes just as the Institute is launching its revamped business partner program. The program builds mutually beneficial relationships with businesses that offer specialist expertise, to benefit the industry and the Institute's network of members. Business Partners are on hand to offer expert comment and support to Institute initiatives, which members and clients can benefit from via dedicated management guides, online information updates, plus seminars, conferences and other focused events.

IDeaS' Strategic Alliances & Partnerships Manager, Vivek Bhogaraju comments: "The Institute of Hospitality with its esteemed history and reach within the industry continues to be progressive in the manner it supports its members globally. I am delighted to welcome the Institute of Hospitality as the newest IDeaS Industry Partner to spread awareness and benefits of Revenue Management. I look forward to collaborating with the Institute to provide its members the necessary tools and resources to better understand Hospitality Pricing, Forecasting and Revenue Optimization. All of us at IDeaS are proud to be associated with the leading body for Hospitality professionals."

Philippe Rossiter, Institute of Hospitality Chief Executive, said: "Through its Business Partner program, the Institute of Hospitality is establishing strong relationships with some of the industry's leading service providers. In turn this benefits the Institute's members, by providing them access to informed opinion and resources in key areas of specialization. At a time when maintaining revenue streams is at the forefront of every business's mind, effective revenue management can be the key to making accurate business decisions, which could dramatically improve profit margins and cash flow. With its well-established reputation and client-centric approach, we are therefore delighted to welcome IDeaS Revenue Optimization on board as a new Business Partner."