This solution provides hotel companies with the ability to tailor prices for particular markets thereby enabling them to target offers and attract visitors from certain countries.

It is also very important in the battle against fluctuating exchange rates, as many hotels in developing countries present their rates in a currency that is more stable than their own, such as Euros or US Dollars. This pricing strategy can make the hotels extremely unattractive for local travellers and consequently restrict distribution to this important segment.

“We are excited that Galileo has introduced this new functionality as it will allow us to better tailor our product to each of our target markets globally,” said Paul Kerr, Managing Director of Small Luxury Hotels of the World. “The Galileo GDS is an extremely efficient method of distributing our hotel content and with the continual improvements it keeps us at the forefront of distribution technology.”

“We work very hard to ensure our products meet our customers needs by consulting with them and developing our systems accordingly, “ said Louise Meyer, Senior Director of Hospitality Distribution, The Americas, for Galileo. “This functionality helps our hotel providers to open up new markets in places where exchange rates have previously been prohibitive.”