Highlights of OTA's Track

Attend OTA's track at the EyeforTravel Europe 2002 and you'll be prepared to harness the power of XML to exchange travel industry information via the Internet.

• Gain an overview of OTA's published specifications and its work in progress on the upcoming ones.
• Hear from leading executives in the travel industry who are supporting the development and implementation of the OTA specification in their business. Below is a sample of travel industry executives that are scheduled to speak:
• Rahim Amlani, Product Manager, Network Supplier, GetThere - A Sabre Company
• Anne Cole, VP Distribution Systems Development, Hilton Reservations Worldwide
• Mike Kistner, VP & CIO, Best Western International, Inc.
• Mike McGregor, Manager New Generation Distribution, British Airways
• Mick Mott, General Manager, Travel Technology Initiative (TTI)
• Jim Peters, President & CTO, Datalex Communications
• Robert Robless, CTO, United Networks, United Airlines
• Jennifer Weisenberger, Director, Electronic Distribution & Marketing, Hyatt Hotels & Resorts
• Discover how OTA's XML specifications can expedite your products' time-to-market, reduce supply chain costs, add distribution channels, and expand your company's global reach
• Determine what types of technology your company needs to implement to gain an immediate competitive edge.

In addition to the OTA track, you can attend other sessions.

• Learn to market effectively across all the distribution channels.
• Take at look at how the travel industry can profit from new generation distribution channels - wireless and iDTV.
• Examine your customer retention. How do you acquire and keep your customers online and how are you encouraging potential customers to buy travel again?
• Look at the importance of web strategy. How can it help increase your sales, reduce your costs and differentiate your company from the competition?

More About EyeforTravel Europe

EyeforTravel Europe is the annual event that always attracts the decision-makers in this fast moving and still growing travel market. With the travel industry facing its toughest market since the Gulf War, online travel bookings are recovering faster than offline. And, most of the travel companies that are thriving in this market are making extensive use of the web, and realizing the huge savings that the web can offer.

To view the conference schedule, click here.

OTA members receive a 20% discount off the conference registration fee. And, if you're also a Small-to-Medium size enterprise (fewer than 50 employees) you can receive an additional 15% discount, for a total of 35% off the conference registration fee!!

Click here to register for the EyeforTravel Europe 2002 Conference. When registering make sure you check the box labeled "I am a OTA Member". The discount will be processed after you submit your information. You will receive an email notification indicating the amount charged to your credit card.