The advancement of technology has made the world a smaller place. Movies, television, and the Internet have created a world which has fostered a better understanding of and access to different cultures. Teenagers in remote areas of the world dress and speak like teenagers in the most urban areas of the world based on their journeys thru the Internet. And a rural homemaker has access to shopping at Saks Fifth Avenue in New York City just by logging onto the Internet. But, does this familiarity and exposure lessen cultural characteristics or nuances? Is it correct to assume that this familiarity creates instant purchases of your product? And does this also ensure that your product will be selected over your competition in these markets? This article will address key components to consider when planning and implementing global marketing campaigns or initiatives or in just reaching specific international markets.More