“HITEC is an ideal environment for professionals to learn about and discuss current industry issues,” said Frank Wolfe, CAE, CEO of HFTP. "In one location attendees can find essential education, access to experts and hospitality technology vendors, opportunities to network with top leaders in the industry and the resources to find cost-effective ways to improve company bottom lines."

New to the HITEC 2010 education program are the Super Sessions — a group of longer, overview sessions dedicated to the pressing issues in hospitality technology like distribution, social media, guestroom technology and more. These topics were identified by the industry experts comprising the HITEC Advisory Council. To continue the discussion in greater detail, the education program also features concurrent sessions branching from these main issues and white papers written by industry experts, which will be published in The Bottomline magazine. This year's exhibit hall features the newest version of GUESTROOM 20X, a special exhibit showcasing the most innovative technologies for the guestroom.

HITEC 2010 includes new education super sessions, which allow more time to devote to the hottest topics in the hospitality technology industry. This year's exhibit hall features the newest version of GUESTROOM 20X, a special exhibit showcasing the most innovative technologies for the guestroom.

Attendee registration and the HITEC Housing Bureau are now available on the web site. Registrations made through the web site receive an immediate acknowledgement via e-mail. HITEC exhibitor registration is available in April 2010. Visit www.HITEC.org for complete information about all conference and exhibition events, including the conference schedule, a list of exhibitors, a map of the exhibit hall and the most current HITEC news.

For more information about HITEC, contact the HFTP Meetings & Special Events Department at education@hftp.org, (800) 646-4387 or +1 (512) 249-5333.