What You Will Learn:

• Find out more about the recent developments in social media with a particular focus on the hospitality industry
• Understand social media’s potential impact on your hotel
• Get insight on how innovative companies are using social media to their advantage
• See an overview of how analytics can help you get a better understanding on the impact for your hotel

Who Should Attend:
Hotel Revenue Managers, Management, Executives, Sales & Marketing professionals who have an interest in increasing their revenue management knowledge and skills.

About the Hosts:
Klaus Kohlmayr, Senior Director – IDeaS Advantage Consulting, is a hospitality revenue management expert with over 15 years of experience in various hotel and corporate roles across three continents.

Kelly McGuire, SAS Product Marketing Manager for Hospitality and Gaming, has a PhD in Revenue Management from The Cornell Hotel School and ten years of experience in hospitality operations.

Optional Extra:
Join us for an additional 15 minutes following the webinar for a demonstration of SAS Social Media Analytics. This Software-as-a-Service product integrates, analyzes and enables hotels to act on intelligence collected from online conversations occurring across social media sites; such as blogs, customer reviews, forums, etc.